Episode 6

full
Published on:

23rd May 2023

From Overwhelmed & Underpaid to Thriving... A business breakthrough story

**This business story is based on a real example. Names have been changed, but the context of the story remains true.

I hope you enjoy this light-hearted variation to the podcast!

In a world where entrepreneurship can sometimes feel like an uphill battle, join us on a captivating journey of transformation and triumph. In this podcast episode, we delve into the inspiring story of Melinda, an ambitious business owner who, with the help of a seasoned coach, discovers the power of quick wins to turn her struggling podcast editing business into a flourishing venture.

The episode opens with the vivid description of Melinda's state of mind as she reaches a breaking point. Exhausted and overwhelmed, she contemplates whether the rewards of working in her own business are truly worth sacrificing precious time with her beloved family. But little does she know that her fortunes are about to change.

Guided by her dedicated business coach, Melinda embarks on a quest to unlock the secrets of rapid transformation. The coach reveals a set of seven powerful strategies designed to help clients achieve quick wins in their businesses. It is through the implementation of one of these strategies that Melinda's remarkable journey begins.

The first step on this path to success is market research. Melinda had been trapped in a mindset that her pricing was on the high end, comparing herself to overseas virtual assistants. This self-imposed limitation left her feeling crippled and unable to raise her rates. However, as the story unfolds, we witness the game-changing revelation that emerges from a comprehensive study of US-based agencies.

Through in-depth analysis and meticulous research, Melinda and her coach discover that she had been significantly undervaluing her remarkable full-scale podcast editing services. In fact, she had been shortchanging herself by an astonishing $1000 per client per month. This realization empowers Melinda with a newfound sense of relief and clarity. She begins to understand that increasing her prices is not only justified but also necessary for her business's growth.

Together, Melinda and her coach embark on the challenging task of designing a new pricing structure. It is a delicate balance between offering competitive rates and ensuring that Melinda's exceptional service is duly rewarded. With the new pricing in place for prospective clients, Melinda gains the confidence to take the next leap.

However, an important obstacle stands in her way: communicating the rate increase to her existing clients. Melinda's fear and uncertainty are palpable as she contemplates this vulnerable step. Yet, armed with the support and guidance of her coach, she crafts a heartfelt conversation that authentically conveys her commitment to providing the highest quality service at a fair price. The outcome is nothing short of remarkable.

In a surprising turn of events, Melinda's clients respond with unwavering understanding and loyalty. The rate increase is accepted willingly, leading to a significant surge in cash flow. Melinda's business is no longer burdened by financial constraints but rather invigorated and poised for growth. Her quick win has breathed new life into her entrepreneurial spirit.

This podcast episode offers invaluable takeaways for entrepreneurs seeking their own quick wins. The power of thorough market research, the realization that pricing adjustments can unlock untapped potential, and the importance of embracing vulnerability and transparent communication with clients are all vital lessons embedded within Melinda's inspiring story.

Join us as we dive deep into Melinda's journey, uncovering the transformative power of quick wins and the immense impact they can have on one's business and mindset. Discover how the strategic application of these seven powerful tools propelled Natalie from a state of overwhelming exhaustion to a thriving and profitable enterprise.

Tune in to be inspired to harness the potential within your own business. The road to success may be challenging, but with the right strategies and unwavering determination, you too can experience the exhilarating transformation.

https://lindsaysutherland.site

**Results may vary.

My goal is straightforward – to help serious business owners generate more clients, close more sales, and increase their overall revenue and profits quickly and inexpensively.

If you’re interested in adding an extra $500,000 to your bottom-line revenue over the next 12 months without selling more time for money, I can help you.

I specialize in sales and marketing for small business owners. Over the years, I’ve developed a keen understanding of the complex issues facing small business owners in the type of volatile economy we have today.

My experience has helped me develop skills to educate business owners quickly and effectively to successfully apply the right strategies in the correct order, allowing them to grow their business to its maximum capacity.

In fact, I can show you in LESS than 3 minutes how you can easily double your current profits WITHOUT spending an extra dollar on marketing or advertising.

I also have a revolutionary business assessment software that can quickly pinpoint major profit impacts within any business. These areas are often overlooked by the vast majority of business owners and are subsequently costing them hundreds of thousands of dollars every year.

My unique talent for helping business owners create competition-crushing marketing is one of the big reasons my clients choose me. I begin this process by exposing the flaws in marketing that almost all small business owners fall prey to and explain why these flaws are stifling the growth of all business owners today.

In addition, my team has developed numerous training modules for business owners who prefer a do-it-yourself model. Each video lesson provides a step-by-step approach enabling any business to instantly produce more leads, close more sales, and see a dramatic increase in revenue and profits.

My business growth model is perfectly positioned to help business owners realize their dream of creating their own multi-million dollar business that feeds their passion to achieve personal, financial, and professional freedom.

www.lindsaysutherland.site/about/


ACCESS THE FREE TRAINING ON MY SITE THAT WILL SHOW YOU HOW TO DOUBLE YOUR BOTTOM LINE IN 6 MONTHS OR LESS WITHOUT SPENDING MORE ON MARKETING OR INCREASING SALES VOLUME, AND WITH GUARANTEED RESULTS FOR VIRTUALLY ANY BUSINESS.

https://lindsaysutherland.site/

Transcript

# From Overwhelmed & Underpaid to Thriving

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About the Podcast

The Profitable Business Podcast
Generate more profit so you can work less!
Welcome to The Profitable Business podcast that will help you increase profits and put the fun back into business ownership. We'll cover the 5 key elements that are essential for keeping your business thriving: foundations, lead generation, lead conversions, increasing sales, and team building.

But we won't stop there - we'll do it all with an upbeat and positive tone, showing you that running a successful business can be both profitable and enjoyable. We'll provide you with practical tips and success stories from real business owners who have found ways to make their businesses more profitable while having fun at the same time.

Our goal is to help you transform your mindset about business ownership, inspiring you to reach for greater heights, scale strategically, and enjoy the rewards of entrepreneurship along the way. With our comprehensive and cheerful approach, you'll learn how to boost your profits and have a blast doing it.

Looking to profit more and work less and become an absentee owner? You're in the right place!
Do you want to grow your business so that you can sell it to fund your retirement? We'll cover that too!

No matter what your end-game is, building a profitable business is the key to unlock the door to success.

The best part is, these strategies work for ANY industry! If you have a brick and mortar, online, or a hybrid business; we've got you covered. Contractor, retailer, accountant, media agency, auto dealership, mechanic shop; join us today and discover how you can maximize your profits, achieve your business goals, and put the fun back into business ownership!

About your host

Profile picture for Lindsay Sutherland

Lindsay Sutherland

My goal is straightforward – to help serious business owners generate more clients, close more sales, and increase their overall revenue and profits quickly and inexpensively.

If you’re interested in adding an extra $500,000 to your bottom-line revenue over the next 12 months without selling more time for money, I can help you.

I specialize in sales and marketing for small business owners. Over the years, I’ve developed a keen understanding of the complex issues facing small business owners in the type of volatile economy we have today.

My experience has helped me develop skills to educate business owners quickly and effectively to successfully apply the right strategies in the correct order, allowing them to grow their business to its maximum capacity.

In fact, I can show you in LESS than 3 minutes how you can easily double your current profits WITHOUT spending an extra dollar on marketing or advertising.

I also have a revolutionary business assessment software that can quickly pinpoint major profit impacts within any business. These areas are often overlooked by the vast majority of business owners and are subsequently costing them hundreds of thousands of dollars every year.

My unique talent for helping business owners create competition-crushing marketing is one of the big reasons my clients choose me. I begin this process by exposing the flaws in marketing that almost all small business owners fall prey to and explain why these flaws are stifling the growth of all business owners today.

In addition, my team has developed numerous training modules for business owners who prefer a do-it-yourself model. Each video lesson provides a step-by-step approach enabling any business to instantly produce more leads, close more sales, and see a dramatic increase in revenue and profits.

My business growth model is perfectly positioned to help business owners realize their dream of creating their own multi-million dollar business that feeds their passion to achieve personal, financial, and professional freedom.

www.lindsaysutherland.site/about/