Episode 5

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Published on:

15th May 2023

Simplify Profitability

Imagine this: You find yourself in a position where you feel like you've exhausted every strategy to attract clients and improve profitability. Each attempt only seems to deepen your sense of discouragement. But fear not, for I have an enlightening tale to reverse this train of thought and reveal the simplicity of reaching your profit goals.

Allow me to transport you to a recent encounter I had with a struggling business owner who had been grappling with the aftermath of the COVID-19 pandemic. As I sat down with him, a remarkable transformation occurred when I began unraveling the concept of profitability in its simplest form. It was as if a dormant spark of hope had been ignited within him, breathing new life into his weary soul. The key to his revitalization lay in perceiving the inherent simplicity of achieving financial success. Instead of fixating on the daunting grandeur of the financial landscape, he discovered that breaking it down into manageable steps could yield extraordinary outcomes.

In this captivating episode, I delve into the art of reverse engineering your goals, illuminating how effortlessly you can attain the results you desire by focusing on NET PROFIT instead of GROSS PROFIT. The distinction between the two is crucial.

Once armed with this knowledge, you gain the power to dissect your goals and work backward, calculating the number of transactions required per year or month to conquer those aspirations. It's a straightforward formula that has the potential to infuse your spirit with newfound enthusiasm and invigorate your ability to think outside the box. As Albert Einstein so sagely proclaimed, "We cannot solve our problems with the same thinking we used when we created them." Thus, it becomes imperative to elevate our mindset, allowing a torrent of creative ideas to flow freely. This very episode stands as a beacon of guidance to facilitate that transformation.

My goal is straightforward – to help serious business owners generate more clients, close more sales, and increase their overall revenue and profits quickly and inexpensively.

If you’re interested in adding an extra $500,000 to your bottom-line revenue over the next 12 months without selling more time for money, I can help you.

I specialize in sales and marketing for small business owners. Over the years, I’ve developed a keen understanding of the complex issues facing small business owners in the type of volatile economy we have today.

My experience has helped me develop skills to educate business owners quickly and effectively to successfully apply the right strategies in the correct order, allowing them to grow their business to its maximum capacity.

In fact, I can show you in LESS than 3 minutes how you can easily double your current profits WITHOUT spending an extra dollar on marketing or advertising.

I also have a revolutionary business assessment software that can quickly pinpoint major profit impacts within any business. These areas are often overlooked by the vast majority of business owners and are subsequently costing them hundreds of thousands of dollars every year.

My unique talent for helping business owners create competition-crushing marketing is one of the big reasons my clients choose me. I begin this process by exposing the flaws in marketing that almost all small business owners fall prey to and explain why these flaws are stifling the growth of all business owners today.

In addition, my team has developed numerous training modules for business owners who prefer a do-it-yourself model. Each video lesson provides a step-by-step approach enabling any business to instantly produce more leads, close more sales, and see a dramatic increase in revenue and profits.

My business growth model is perfectly positioned to help business owners realize their dream of creating their own multi-million dollar business that feeds their passion to achieve personal, financial, and professional freedom.

www.lindsaysutherland.site/about/


ACCESS THE FREE TRAINING ON MY SITE THAT WILL SHOW YOU HOW TO DOUBLE YOUR BOTTOM LINE IN 6 MONTHS OR LESS WITHOUT SPENDING MORE ON MARKETING OR INCREASING SALES VOLUME, AND WITH GUARANTEED RESULTS FOR VIRTUALLY ANY BUSINESS.

https://lindsaysutherland.site/

How to get Remarkable Returns on your Marketing

This webinar will disrupt everything you thought you knew about marketing thus far. Tune in to discover how you can increase marketing effectiveness by 50% or more.

- Discover how to position yourself as the business of choice in your industry.

- How you think you're talking to the right "audience" but you're probably wrong - and what to do about it.

- How to find a marketing strategy that actually brings you joy and doesn't feel like a drag.

Click the button to register and get ready to be blown away! Or text FREEDOM to 33777 to regirster.

https://event.webinarjam.com/register/5/53kv5tl

Transcript

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Show artwork for The Profitable Business Podcast

About the Podcast

The Profitable Business Podcast
Generate more profit so you can work less!
Welcome to The Profitable Business podcast that will help you increase profits and put the fun back into business ownership. We'll cover the 5 key elements that are essential for keeping your business thriving: foundations, lead generation, lead conversions, increasing sales, and team building.

But we won't stop there - we'll do it all with an upbeat and positive tone, showing you that running a successful business can be both profitable and enjoyable. We'll provide you with practical tips and success stories from real business owners who have found ways to make their businesses more profitable while having fun at the same time.

Our goal is to help you transform your mindset about business ownership, inspiring you to reach for greater heights, scale strategically, and enjoy the rewards of entrepreneurship along the way. With our comprehensive and cheerful approach, you'll learn how to boost your profits and have a blast doing it.

Looking to profit more and work less and become an absentee owner? You're in the right place!
Do you want to grow your business so that you can sell it to fund your retirement? We'll cover that too!

No matter what your end-game is, building a profitable business is the key to unlock the door to success.

The best part is, these strategies work for ANY industry! If you have a brick and mortar, online, or a hybrid business; we've got you covered. Contractor, retailer, accountant, media agency, auto dealership, mechanic shop; join us today and discover how you can maximize your profits, achieve your business goals, and put the fun back into business ownership!

About your host

Profile picture for Lindsay Sutherland

Lindsay Sutherland

My goal is straightforward – to help serious business owners generate more clients, close more sales, and increase their overall revenue and profits quickly and inexpensively.

If you’re interested in adding an extra $500,000 to your bottom-line revenue over the next 12 months without selling more time for money, I can help you.

I specialize in sales and marketing for small business owners. Over the years, I’ve developed a keen understanding of the complex issues facing small business owners in the type of volatile economy we have today.

My experience has helped me develop skills to educate business owners quickly and effectively to successfully apply the right strategies in the correct order, allowing them to grow their business to its maximum capacity.

In fact, I can show you in LESS than 3 minutes how you can easily double your current profits WITHOUT spending an extra dollar on marketing or advertising.

I also have a revolutionary business assessment software that can quickly pinpoint major profit impacts within any business. These areas are often overlooked by the vast majority of business owners and are subsequently costing them hundreds of thousands of dollars every year.

My unique talent for helping business owners create competition-crushing marketing is one of the big reasons my clients choose me. I begin this process by exposing the flaws in marketing that almost all small business owners fall prey to and explain why these flaws are stifling the growth of all business owners today.

In addition, my team has developed numerous training modules for business owners who prefer a do-it-yourself model. Each video lesson provides a step-by-step approach enabling any business to instantly produce more leads, close more sales, and see a dramatic increase in revenue and profits.

My business growth model is perfectly positioned to help business owners realize their dream of creating their own multi-million dollar business that feeds their passion to achieve personal, financial, and professional freedom.

www.lindsaysutherland.site/about/